MCBEE
MCBEE is available for consultation and private cinema project delivery in Riyadh — Dolby Atmos, Trinnov room correction, and reference-grade 4K laser projection for the villa market of Hittin and Al Malqa, the same reference-grade discipline behind MCBEE's Delhi NCR home theatres. MCBEE currently serves the Kingdom on a project basis for international clients.
The terms describe the same category of space — a dedicated room engineered for film and immersive audio — with "private cinema" leaning toward the fully custom, acoustically-treated, reference-grade end of the spectrum MCBEE specialises in.
Dolby Atmos adds height/overhead speaker channels to a traditional surround layout, so sound can move above and around the listener rather than just left-right-front-back. It needs ceiling access or in-ceiling speakers, a compatible AV processor, and — for it to sound the way it should — a room correction system like Trinnov to calibrate the layout to the room, not the other way around.
A dedicated, acoustically-isolated room delivers the best result, but MCBEE also designs high-performance media rooms and living-space installations where a standalone room isn’t available — the acoustic and calibration approach adapts to the space.
Calibration follows ISF (Imaging Science Foundation) and HAA (Home Acoustic Alliance) methodology rather than tuning by ear — video is measured with a Jeti Calman Klient K-10A colorimeter, and audio with Smaart software, Type 1 measurement microphones from iSEMcon, and NTi meters. PVA (Pro Video Alliance) calibration is used where a project calls for it.